Brand Protection

MMN's brand management and anti-counterfeiting practice works to safeguard our clients' brands from unfair competition, patent/design infringement, and ensures the enforcement of trademarks and copyrights. We develop and execute tailored and comprehensive campaigns to combat infringement. In recent years, there has been an increase in fashion brand infringement with a focus on "overseas originating" and "digital" aspects. To effectively address such infringement, our attorneys employ a number of different strategies, including collaborating with rights organizations, police, and customs agencies, negotiating with Internet service providers, and undertaking civil litigation procedures and appeals to the Japan Patent Office. With our decades of experience in protecting renowned fashion brands and consumer goods, we possess a great store of historical knowledge of infamous infringers and importers. This enables us to achieve consistently favorable outcomes for our clients.

Practice Areas